Etude House in Singapore

Etude House seems to be also popular in Singapore, I’ve seen many branches in MRT stations and different malls. Out of curiosity, I checked out one of their stores in Tampines 1 mall. Just like the Etude House branch in Megamall, it’s also very girly with the pinky pink interiors.

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Kim Hyun Joong for The Face Shop

The Face Shop, another leading make-up brand from Korea, has a new endorser. Kim Hyun Joong from the hit Koreanovela Boys over Flowers. I’m sure the brand’s popularity will soar just like Etude House when they got Lee Min Ho as product endorser.

Kim Hyun Joong for The Face Shop

I saw the new poster when I passed by The Face Shop at Trinoma yesterday because I’m looking for an effective solution to my blackheads based on http://www.blackheadstreatment.org.

And here’s the Christmas poster of Kim Hyun Joong for The Face Shop:

Kim Hyun Joong Christmas poster

Which one do you like best?

Contest: Korean Beauty Products Giveaway from Lizz

Korean beauty products surely gained a cult following here in the Philippines, starting from their BB creams, there’s a lot more Korean beauty products to try. I surely went gaga over Etude House products and now, I’m experimenting with other Korean brands too. Perfect timing because Lizz is having her April giveaway contest, a generous lot of Korean beauty products:

Korean beauty products giveaway

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Etude House Lippies review

On my first Etude House visit, much of my haul are lip products. I don’t wear make-up, just powder, cheek tint and lipstick/lip balm and I’m set. I use mascara and eyeliner sometimes but no eye make-up for me. Anyway, let me review the lip products I bought from Etude House, Code B Dear Darling Ultra Firming Lips, Plumping Lip Tint, Apricot Stick and Dear Darling Lip Tint.

Code B Dear Darling Ultra Firming Lips RD101 – Mission Red – Php 448

Code B Dear Darling Ultra Firming Lips

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Lee Min-ho for Etude House

Lee Min-ho of Boys over Flowers is the endorser of Etude House, a Korean cosmetic brand. I was surprised to see Lee Min-ho posters when I visited Etude House in Megamall. Etude House definitely chose a good endorser.

Lee Min-ho for Etude House

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Etude House haul

Etude House opened its first branch in the Philippines at SM Megamall Bldg. A. Korean beauty product fanatics trooped to Megamall since its first opening day. Megamall is too far from my place that’s why I only get to visit the store last Saturday. Finding the store is easy, it’s located at the ground floor near Toy Kingdom. The moment I entered the store, I was awed, it’s like entering a princess’ bedroom, with insanely pink and blue interiors and girly ornaments and decorations. A princess indeed, upon entering the store, I was greeted by sales assistants clad in their pink/white uniforms with “Hello princess!”.

Etude House Megamall branch

Etude House Megamall branch

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