Korean beauty products surely gained a cult following here in the Philippines, starting from their BB creams, there’s a lot more Korean beauty products to try. I surely went gaga over Etude House products and now, I’m experimenting with other Korean brands too. Perfect timing because Lizz is having her April giveaway contest, a generous lot of Korean beauty products:
Etude House opened its first branch in the Philippines at SM Megamall Bldg. A. Korean beauty product fanatics trooped to Megamall since its first opening day. Megamall is too far from my place that’s why I only get to visit the store last Saturday. Finding the store is easy, it’s located at the ground floor near Toy Kingdom. The moment I entered the store, I was awed, it’s like entering a princess’ bedroom, with insanely pink and blue interiors and girly ornaments and decorations. A princess indeed, upon entering the store, I was greeted by sales assistants clad in their pink/white uniforms with “Hello princess!”.
I finally joined the BB cream bandwagon. BB cream or Blemish Balm cream is the hottest beauty product craze in Asia and is slowly conquering other parts of America and Europe. It came from Germany, originally intended as after-treatment cream after laser surgeries. But the amazing results it gives caused others to use it in their beauty regimen. Soon enough, Korean actresses and actors use this too making it popular not only in Korea but in Asia as well.