The Watsons Switch & Save campaign was a smashing success since it was launched 5 years ago. Watsons customers all across the country made the switch, changing out their toothbrushes, tissues, lotions and more for the affordable, high quality Watsons alternative. With such great momentum behind the movement, they decided to expand the campaign to the pharmacy. Launching Watsons Generics in 2014, Watsons was able to bring that same promise of affordable quality to Filipinos everywhere. Improving the state of nation’s healthcare was a huge win.
8 out of 10 shoppers chose the Watsons Label product over the leading branded counterpart, an amazing testament to Watsons quality. Aside from quality, the savings you’ll get when you switch to a Watsons brand is impressive!
85% savings on lotion? Sometimes they also go on Buy 1 Take 1…
45% savings on toothbrush? Yes, why not!
50-80% savings on medicines through the Watsons Generics brand…
Watsons celebrity endorsers who made the switch were Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Lorna Tolentino, and Edu Manzano. And this year, there’s a new a celebrity who made the Switch! It’s the soon-to-be-mom Kylie Padilla.
Watch this video to see how Watsons products fared to the blind test done on their celebrity endorsers.