CBLIC celebrates 54 years of service in March

More than five decades of service has never dampened Country Bankers’ commitment to providing simple and affordable insurance for Filipino families.

When Country Bankers Life Insurance Corporation’s (CBLIC) was established on March 28, 1965, founding president Jose E. Desiderio, Sr. began addressing insurance needs in rural areas, catering to small and medium business entrepreneurs, farmers, fishermen, and public school teachers – a market that had been untapped in the ‘60s.

Today, the Desiderio family’s third-generation members continue to uphold this legacy of accessible insurance to low-income Filipinos with Country Bankers Insurance Group senior vice president and general manager Geraldine Desiderio-Garcia at the helm.

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