L’Oreal Philippines is rebuilding identities and lives through its Beauty For a Better Life. It was launched last April 2017 and it has completed one full year of training of three batches of beneficiaries. Beauty For a Better Life is meant to ignite long-term social impact and its beneficiaries are women in vulnerable social or economic situations. Since its launch, beneficiaries from the Philippines has been given an opportunity to go into jobs and even own businesses in the field of hairdressing.
Led by the L’Oréal Foundation and implemented in 27 different countries across the world, Beauty For a Better Life is one of the Foundation’s key programs to help women (and in some cases, men) in vulnerable situations regain a renewed sense of dignity and allow them better chances for livelihood opportunities.
For its first run, L’Oréal Philippines, along with its partner organization Philippine Business for Social Progress (PBSP) decided to focus on training women within one barangay to allow for growth within the community and co-empowerment among themselves. The program was first brought to Brgy. Sto. Niño in Marikina as one of the priority areas for unemployment.
To date, 62 individuals have completed the program, 22 of which come from the third batch that graduated this April 2018. Each batch of beneficiaries underwent daily classroom sessions in the Barangay Hall for three months wherein they were taught different hairdressing skills such as customer service, blowdrying, haircoloring, haircutting, rebonding, and application of hair treatments – under the tutelage of L’Oréal Philippines hair professionals. They were also exposed to a one-week internship in L’Oréal’s partner salons across Metro Manila to expose them to actual hairdressing jobs and potentially further their career options.
“We believe in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it as a way to provide skills and livelihood opportunities to those most in need. A renewed sense of self-confidence, dignity and motivation are fundamental changes that we see in our graduates and it is our hope and vision that Beauty For a Better Life empowers these women to gain a better life through livelihood opportunities,” shares Carmel Valencia, L’Oréal Philippines Corporate Communication Manager.
April 3 signaled a new chapter for the program as it celebrated all the beneficiaries from Brgy. Sto. Niño including the latest set of graduates and also give way for the turning over of the program to a new barangay in Marikina. “It is truly heartwarming to see the hope that the program has brought about to the lives of the women (and men) of Brgy. Sto. Niño. For the next cycle of Beauty For a Better Life, we are hoping that we will also open opportunities to individuals from Brgy. Jesus Dela Peña and continue our advocacy of changing lives through beauty,” concludes Ms. Valencia.