In celebration of World Toilet Day this November, Domex together with UNICEF initiated the One Million Clean Toilets Movement to help raise awareness for proper toilet sanitation and help save lives of millions of people. According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.
The Domex Fiesta Video: 1 view=Php 5
“This video should serve as a wake-up call for most of us. The little things we take for granted, like having a clean toilet, could mean the world to others and could definitely help save lives,” says Dennis Chua, Domex Brand Manager.
The “Fiesta” video contributes to the efforts of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to conscientiously maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program, towards improving access to basic sanitation in deprived areas around the world, including the Philippines.
“By watching the ‘Fiesta’ video and asking our friends to watch it, we are not only raising awareness for toilet appreciation and sanitation, more importantly, we are helping less privileged communities gain access to clean toilet facilities,” said Benjie Yap, Unilever Foods and Home Care Vice President.
You can also like www.facebook.com/DomexPhilippines and click the One Million Clean Toilets tab to pledge.