When shopping for gadgets, household, and other lifestyle products, we are faced with a lot of options. We have to consider the brand, quality, reviews, after-sales, and the brand’s origin. Yes, I also consider the “Made in…” part. As much as I encourage everyone to buy local, there are still great products made by other countries that are worth a try.
In line with this, the Taiwan government launched the Taiwan Excellence campaign in the Philippines. It is through this campaign that Taiwan can promote top quality Taiwanese brands and products among Filipinos.
This is the first time that the campaign will be launched in the Philippines which will give Filipinos the opportunity to discover a range of Taiwanese products with the seal of quality.
The campaign will bring in 56 top quality brands to the Philippine market. These brands will be bringing in 175 products which fall under different industries such as information and communications technologies (ICT), home and living, and sports & leisure.
How products get the Taiwan Excellence Seal
All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.
Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.
From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
Brands with the Taiwan Excellence Seal
Some of the brands bearing the Taiwan Excellence Seal include Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym, and Transcend.