Dark or White, You Are Beautiful

Meet Bianca and Diane, Sheena and Brigitte, and Joy and Jean. What do they have in common? They are identical twins, one has dark skin while the other has white skin. They made it appear this way because they want you to know that, dark or white, you are beautiful…

skinwhite dark or white

When I was younger, I would lather skin whitening soaps and lotions night and day. Because society made me believe that you are rich, intelligent, and beautiful if you have white skin. Or at least, you were treated more nicely than people with dark skin. Thankfully, I’m past that stage and that skin color should never be the standard of beauty.

Last week, we got the first dibs on SkinWhite’s newest campaign, we were asked to wear either black or white. One would think, a SkinWhite event in a black outfit… kaya naman pala. Because SkinWhite wants to acknowledge and respect each other’s choices.

skin white new commercial

SkinWhite’s campaign is very timely especially when shaming and bullying is all over social media. “This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing.

“It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty. If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful. The choice is yours, and SkinWhite respects that choice”.

Watch SkinWhite’s newest ad.

Wear your skin, whichever way you choose. Because DARK OR WHITE, YOU ARE BEAUTIFUL.


  1. Atheena Reyes says

    dark or white it doesnt matter po…ang mahalaga eh kung sino po tayo. mayroon tayong mabuting kalooban at marunong mkipag kapwa tao. pero hindi din naman masama kung gusto natin iimprove yong skin color natin..to the rescue diyan ang skin white products na talaga namang proven safe and effective.. in just a week mkikita na ang pag lighten ng skin.?


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