6 TikTok Marketing Tips You Need to Know this 2022!

If you want your business to not get left behind, there’s a need to explore opportunities on the internet, particularly in online communities like social media. After all, this is where the people are at—they use it primarily to communicate, shop, sell, and a whole lot more. 

At present, there are 4.68 billion social media users around the world and it’s expected to rise to 6 billion by 2027. You get what we’re trying to say, right? That’s the biggest opportunity right there!

tiktok philippines

Of course, one of the most popular social networks nowadays includes TikTok. The video-sharing network, which rose in 2016, now boasts a whopping 1 billion monthly active users. Out of that population, 35.96 million are from the Philippines—and that number is only expected to rise in the coming years. 

So, if you are not yet utilizing the platform for your digital marketing efforts like the top social media management agencies in the Philippines, then you should be. But if you’re one of those brands who already are but are not seeing the results that you want, this is what you need to do!

1. Brand Your TikTok Page

A hallmark of an effective TikTok marketing strategy is a well-developed image. Of course, this has to start with your very own Profile Page. 

Since your Profile Page is what users come into contact with whenever they’re online, specifically on TikTok, you can consider it as your brand’s face—its representation. And with any first meeting, first impressions linger. If you don’t look like what you say you are, then users will be doubtful of the services and products that you offer. It’ll also make them unlikely to trust you, which means they’ll just pass you by and won’t care for a second look. 

For that reason, you must put effort and attention into how you present yourself online. Make sure that everything is on brand and perfectly represents how you want to appear—your profile name, profile picture, bio, image header, and more.

Also, don’t forget to fill out everything—like e-mail, webpage address, other social media profiles, and more. This will help in establishing yourself as a professional or legitimate business on TikTok and a brand that can be trusted by buyers. 

2. Know Who You Want to Target

Knowing who your target audience is on TikTok will be essential in achieving the success that you want, particularly when it comes to your sales and conversions. While it’s possible to garner immense reach and engagement while catering to a general audience, your sales will suffer since they’re not the ones who will be buying from you or are interested in the solution you offer. 

What you need to do is define the people you want to sell to and persuade—learn their interests and preferences. That way, you can produce marketing materials and content that they’ll respond to. You’ll also save a lot of time and resources since you don’t have to persuade everyone to buy, only your target audience. 

Aside from streamlining your creation process, knowing your target audience also allows you to gain insight into their behavior, specifically their buying habits and the trends that they’re participating in. You can use this information to create digital campaigns and content better suited to their tastes, which means more engagement and improved sales. 

3. Make Engrossing Content

If you want to be successful with your TikTok marketing strategy, there’s a need for you to publish and create content that people will take notice of and respond to. In short, high-quality outputs. Not to mention, content is king when it comes to the reel-sharing platform. No video content = no interest and no audience. 

To make excellent TikTok videos, you have to invest time in researching and attaching value to your content. You can’t come out with something that you just made up or isn’t backed by a reliable source or fact. Do that and you’ll risk losing out on followers and worse, your reputation will plummet to oblivion. 

The better output you release, the more your engagement improves. And when your engagement improves, an increase in conversions, leads, followers, and sales follow suit. 

4. Use TikTok Ads

Is one of your marketing goals to reach more people? Then, make use of TikTok Ads! While the platform’s marketing features are still in their infancy, they will be an effective addition to your digital marketing plan, specifically when it comes to expanding awareness of your brand. 

What’s good about TikTok Ads is that they can be targeted—meaning you get to choose the type of people you want to target based on the demographics that you’ll provide. Meanwhile, its payment process is similar to FB and Instagram. 

5. Partner with Influencers

Of course, another effective TikTok marketing that you need to get on board with is partnering with influencers. Influencers have tremendous reach and following, which you can utilize to tap into more people. 

However, don’t just pick a partner randomly. Choose someone who’s in the same industry and well-versed in it—someone who’ll be able to explain in great detail the pros of your products. Doing it this way will also make your products or services more credible since a knowledgeable industry individual is recommending them. 

6. Track Your Performance and Analytics

To get a good idea and grasp of what you need to do for your TikTok marketing, keep track of your analytics and ad performance. Here, you’ll see what type of videos are popular among your audience, the best time to post, the type of content your target audience is interested in seeing, and more. 

You can then use this information to strengthen your promotional strategy and address the parts that aren’t working well.

Start now!

Don’t hesitate to start building up your TikTok marketing strategy now using the tips we’ve provided above! That is if you don’t want to get lost in the transition.

Also, always be on the lookout for trends that your brand can participate in. This will allow you to be discovered by more people, helping increase your engagement even more. 

TikTok, in essence, is a platform rooted in creativity so don’t forget to mix your content up and use different video formats to tell your story!

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