The Face Shop, another leading make-up brand from Korea, has a new endorser. Kim Hyun Joong from the hit Koreanovela Boys over Flowers. I’m sure the brand’s popularity will soar just like Etude House when they got Lee Min Ho as product endorser. I saw the new poster when I passed by The Face Shop [...]

Lee Min-ho of Boys over Flowers is the endorser of Etude House, a Korean cosmetic brand. I was surprised to see Lee Min-ho posters when I visited Etude House in Megamall. Etude House definitely chose a good endorser.